Mitch Wilson grew up in Australia where he was familiar with rum from Fiji. It had been available since the 1980s, and was common in local stores and bars. He thought of it as a middle-of-the-road rum: fine for cocktails, but not destined for the snifter.
“There was nothing that was jumping out and making us say, my god, we’ve got to get to Fiji and check this out,” he says.
Fast forward a couple of decades.
Originally published at https://www.thedailybeast.com/forget-bottled-water-fijis-latest-export-to-america-is-rum?source=articles&via=rss on .