Former U.S. senator Kelly Loeffler has made a return to Georgia politics with a voter registration group that is intended to be the Republican answer to Stacey Abrams’ Fair Fight organization, which was instrumental in helping secure the Democrats key victories in November and January in the once ruby-red state.
The Republican launched the Greater Georgia organization on Monday, only weeks after she lost the state runoff to Sen. Raphael Warnock (D-GA) on January 6.
Georgia, a long-time red state, was also taken by the Democrats in the November 3 presidential election. In the other Senate run-off on January 6, Sen. Jon Ossoff (D-GA) beat GOP rival David Perdue to allow the Democrats to take control of the upper chamber of the House.
The state was previously blue nearly three decades ago in 1992. Abrams has been credited with helping the Democrats win the Peach state last November—due to her tireless campaigning to boost voter turnout.
After Abrams lost the race to become governor of Georgia to Republican Brian Kemp in 2018, she set up Fair Fight Action, an organization to address voter suppression and boost turnout. Republicans have taken note of Abrams’ powerful strategy and Loeffler sees the Greater Georgia organization as a GOP equivalent to it.
“Our state is greater – and our democracy is stronger – when everyone’s voice is heard, and that’s exactly what Greater Georgia’s work is about,” Loeffler said in a statement. She will be the chairwoman of the new group.
“But for too many in our state, the importance – and even the sanctity of their vote – is in question,” she added.
“That’s why we’re rolling up our sleeves to register conservative-leaning voters who have been overlooked, to regularly engage more communities, and to strengthen election integrity across our state.”
Loeffler, a former financial executive, will make a seven-figure seed investment into the group and will turn to her donor network for additional funding.
She hasn’t ruled out running again for the Senate in 2022, but a group spokesperson told Fox News that her focus will be on the new organization.
The Greater Georgia organization also intends to promote big tent policies within the Republican party. According to its website, the organization aims to register and engage voters and expand community outreach, while also working to strengthen election transparency ahead of the 2022 mid-terms.
“Elections at every level have consequences – and we’re already seeing the consequences of recent elections play out in Georgia and across the country. Conservatives have a winning message, we just need to go out and share it with more people,” Loeffler said.
“By registering new voters, broadening our outreach, and rebuilding trust in our election process, we can create better outcomes, strengthen our democracy, and lift up more voices in our state.”
Newsweek has contacted the Greater Georgia organization for comment.
On January 18, Georgia Republicans introduced legislation to restrict both in-person and absentee early voting in the southern state. The proposal would also tighten voter identification rules and impose other restrictions on absentee ballots.